On Friday I attended:
Building Better HTML Emails
Easily the most info-packed session I attended, the focus here wasn't what I thought it would be ("Everyone hates them, don't do it"). Instead Mark covered the topic from marketing and usability angles, ultimately making me feel good about HTML emails. He also outlined the CAN-SPAM Act, whose details I never knew.
Mark spent a solid half of his presentation going over the nuts and bolts for major mail clients, though. For instance, I learned that Yahoo! Mail actually changes your HTML tags - body becomes xbody - and in general, ensuring a consistent message is difficult. It's more difficult to test things. Also, Eudora on the Mac (hello, 7 people who use it) is apparently the worst.
He also stressed the idea of "styling" plain text emails - don't treat those folks like second class citizens.
Mark noted that designers should target the "CSS on, images off" state of mail clients. Make your stuff look good without images, in other words - good advice for emails and the web.
About Interface: Designing for Lifestyle
Definitely not what I expected. This was on the mobile track, though, so the focus was on mobile devices. The big takeway here was to consider the emotional experience in the interface. An interface must be usable, yes, but it should be emotional, useful, meet your needs, and integrate into your life. This was also the 284th speech that referenced how good iPod/iTunes are.
Unleashing CSS: How I Stopped Worrying and Learned to Love WinIE7
The only disappointing session, I left this after 20 minutes. Christopher didn't have his A-game when it came to speaking and had some technical issues (mostly with Virtual PC on the Mac.) I expected a really nice, humor-filled (given the title) look at migrating from supporting IE5/6 to IE7. Instead I got the info I wanted and a lengthy howto on making transparent PNGs work in IE5/6. Sorry, I don't care.
Here's the good info from the speech, though:
That's really all you need to know.
The Naked Interface
Fascinating keynote from Luke Williams of frog design. Came in about 15 minutes or so late, but picked up some great conceptual notions here. Work with what your users/visitors/peeps know from growing up. For instance, if there's a wine bottle and somehow the entire bottle slices at a 45 degree angle with no liquid spilling, a clean break, etc. - that strikes the brain as weird and nonsensical and can't be trusted.
Social Metadata
Mildly interesting session. Takeaway: use the wisdom of crowds to solve IA problems. Work with tools such as moderation to suss out who is "good" and who is "bad" in your community.
Dawning of the Age of Experience
Great, great, great, great. Great. Jared Spool rocked with this keynote, mostly focusing on (duh) experience and what it encompasses. As "experience designers" one has to have a ton of talents from many disciplines, and that's hard.
Technical issues can affect one's experience. One example was his using an airline site to book a flight, and the site referenced totally incorrect airports. This made him stumble. In this case, it was a database issue that was fouling things up - so pay attention to the low-level stuff.
It would be great to mimic the buzz/evangelism around iPod (surprise!) and Netflix. Netflix basically bested Blockbuster and Wal-Mart at a new game, and the latter two never recovered. Netflix did it with a small team and no phone/in-person customer service and obviously no stores. Harnessing that kind of speed/agility and coupling it with great service worked well for them.
Ultimately we need to go beyond just designing interfaces and think about the entire experience, top to bottom. That touches so many departments... but if it's executed well, we'll have customers who are evangelists, too.
Epilogue
These have been brief synopses from my notes and lack of notes, from the conference. Expect some deeper posts on these topics starting next week or so.