That's not a tagline!
On the way to get coffee and breakfast this morning I passed a guy talking on his Bluetooth headset to someone. It was bizarre in part because he was sitting on a bench and using his hands a lot... it was comical, even.
As I passed him, I overheard his intense conversation.
"Tagline?" he said, shouting, "That's not a tagline. This is a new restaurant. A tagline is three words or less, and this doesn't say anything about the place at all!" He was livid, using a tone of voice I'd reserve for people who bring their laptops into public bathrooms.
On the way out of the coffee shop, he was still there sitting in this public plaza by himself and yelling into thin air. "This is a f-ing restaurant, and here's how you do it."
I trust he was speaking about Sizzler.